Typography analysis
Typography is the way in which things are written. Essentially, the font. To begin with, in the opening titles of the thriller movie "Se7en" the typography is especially specific as it may seem hand written or even scribbled onto the shot which gives the video a spice of horror due to the fact that scribbling is associated with mental asylums which resembles the typography in "Se7en".
At 1:24, for example, the writing "Edited by" is very unclear because the writing is overlayed by itself which gives it a sense of uncertainty which makes the audience not know what to expect from the movie, therefore they will be more likely to watch it.
Such movie is aimed at the demographics of mostly adult males with psychographics who enjoy a bit of horror and mystery because the typography foreshadows some kind of mental asylum-like setting which connotes jump scares, however also a little bit of action.
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